Paws Paradise
A brand of its own after 17 years
Results
- 23× Site traffic 18 → 419
- 8× Clicks from Google 16 → 128
- 41× Search impressions 141 → 5,860
Source: Google Search Console and GA4, 2025 to September 2026
Paws Paradise is a pet hotel in Boardman, Ohio, with 16,000 square feet of boarding, daycare and grooming. We made their brand, their mascots and their website, and we make their social content.
- Client
- Paws Paradise
- Industry
- Pet boarding & grooming
- Year
- 2025
- Platform
- WordPress + Elementor
- Services
- Brand identity, Website, Social media
Seventeen years of trust, and a brand-new name.
For 17 years, the facility ran under a franchise brand. When the owners, Scott and Kim, decided to go independent as Paws Paradise, they needed a brand of their own. Their old website was hard to follow and its photos did not show how good the place really is.
Meet Sunny, Coconut and Island.
Three mascots give the brand a friendly face that pet owners remember. Sunny, Coconut and Island lead the homepage and turn up across the site and social posts.
A tropical palette, straight from the logo.
Sunshine yellow melting into palm green, a mango orange accent and bold black outlines keep every page bright, playful and easy to read.
Make it fun, make it clear, make it trusted.
Charisse created a playful tropical brand, with a logo and a cast of mascots (Sunny, Coconut and Island) that make the business easy to remember. Limuel designed and built the website on WordPress, with a clear page for each service and trust badges for their 17 years of experience.
A pet hotel that looks as fun as it is.
Pet owners can now see the 16,000-square-foot facility, compare boarding, daycare and grooming, and call in one tap. In its first year under the new name, Paws Paradise was voted best in The Vindicator’s 2025 Readers’ Choice Awards for boarding, daycare, pet sitting and grooming.
Award
Readers’ Choice 2025, Gold
The Vindicator, voted by readers in its first year as Paws Paradise
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